CRM

Customer relationship management (CRM)

Management blogger

This article is about the benefits afforded by Social CRM systems, over traditional methods of communications and networking. It begins with an introduction to CRM itself, and then goes onto analyze the transformation to Social CRM. The many advantages of using Social CRM systems are then discussed, and a mention is also made of the projected used of these in the years ahead!

CRM is basically a contact list with information about the people you know how you know them, and how you have interacted with them. This list of contacts is categorized as friends, relatives, leads, prospects, or anything that helps you explain who that person is. In short, one can say that CRM is a relationship management tool, -a data of people you know’. CRM has been in use for over 20 years by both small and large companies to keep track of their customers. -CRM systems are designed to create a process around the interaction that your company has with its customers in hopes of more efficiently closing a sale or resolving some sort of an issue. Examples of popular CRM systems include Sales force, Zoho, Sugar CRM, and many others.’ (http://www.jmorganmarketing.com/what-is-social-crm-an-introduction/)

The difference between CRM and Social CRM is just the word -social’. With Social CRM, one deals with conversations and relationships with the social customer. These conversations are held both ways (from company to customer and vice versa). -CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow, processes & social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s response to the customer’s ownership of the conversation.- (Paul Greenberg, a leader in Social CRM)

The Author Katty dodge is a freelance writer in local newspaper and magzines covering topics like web promotion and social media

Customer Relationship Management drives competitive edge of business

Management blogger

Customers, today form a very important yardstick for success of a business, big and small. In today’s competitive business scenario, every customer counts and to be successful companies are chalking out new ways to fulfill the needs and attract more traffic with offers.

Just adding more customers may not ensure 100% success, managing them is the challenge. As the number of customer increases, the need to control the customer data according to their individual tastes and preferences is also necessary. Modern customer management software is empowered with technology to gain consumer insight, strengthen the sales force, customer support and automate the marketing process. The marketing message can be tailored according to the target consumer. Businesses can also execute sales better by measuring the success of the campaigns. Real time creation, execution and tracking of campaigns become smoother and enhance the gains from leads and opportunities. The company can also track actual orders that are placed by consumers. Tracking of effective and not so effective campaigns boosts the company’s endeavors to continuously improve processes.

CRM is a strong pillar of enterprise resource planning provided by Bsquare, a leading CRM company headquartered in Delhi. The CRM software helps in efficient handling of previous, present and future customers. It identifies potential markets and devises the strategy to retain loyal customers. Know your customer better with a flexible database to gather whatever information you want. For small and growing businesses, sales force automation and CRM can boost the prospects. A successful implementation of CRM and sales force automation tools maximizes the sales personnel’s efficiency, productivity leading to increase in sales. Customers’ contact information and details can be stored in contact management and diary management and appointments may be scheduled accordingly. Keeping track of customer interaction is easy by tracking opportunities, sales history and probability of closing a deal. CRM also helps the sales personnel to produce a sales quote instantly even when he is not present in the office. The quote instantly reaches out to the customer and he decides to order. The sales personnel then as easily can convert his quote to an order. The customer is now sure to get his desired product and this also generates a good impression of the company. Sales personnel can schedule the date and time of reporting to sales manager so that even if they aren’t in office the report is send. Customer Relationship Management solutions are designed to encounter the distinct needs of businesses and results in saving time and costs spent on data management and customer management in addition to gaining new customers before the competition targets them.

Bsquare offers software development services, crm software solutions, erp software implementations, inventory management software, sales force automation software solution Delhi, India.

How to Benefit from Partner Relationship Management (PRM)

Management blogger

How is PRM different from CRM?

In this demanding economy, companies are on the never-ending quest for solutions / tools that will help them accrue / maintain their loyalty and business with their customers. Customer Relationship Management (CRM) is one such application that has attracted a lot of attention from organizations worldwide.

Though containing the word “relationship”, CRM is actually not concerned with managing customer relationships. It lays emphasis on creating customer profiles by accumulating and advocating data regarding customer’s buying habits and personal preferences. These profiles are then used by businesses to directly target their niche market.

Talking about relationships, Partner Relationship Management (PRM) is an affair about understanding and satisfying the needs of your business partners with dexterity. As compared to gathering sales data, PRM is a much more complex application as it involves building and maintaining trust between you and your business channel partners. Many discussions on PRM, in correlation with CRM, have argued over personifying PRM either as seperate entity or merely an element of CRM.

CRM was fundamentally structured to manage direct sales engagements between a seller and a buyer. This function concentrates on gathering and sharing data throughout customer/s buying cycle. On the other hand, PRM has been designed to manage a complex system revolving around aligning business processes across the entire chain of vendors to partner and to customers. PRM technology enables companies to generate more work efficiency and profitability with all partner types, including channel, distribution, reseller, strategic alliance, system integration and consulting partners.

Since, every partner organization has a unique way of executing business, it is difficult to manifest a perfect process alignment between partners and vendors. This discrepancy makes it practically impossible to report and measure channel results accurately. CRM systems were not designed to accommodate this level of complexity. To effectively manage indirect business relationships, companies require a dedicated PRM system to co-ordinate activity between all the participants in the process loop.

Making PRM Work for You

Partners provide a cost-effective way to expand your enterprise by providing you with broader geo-market reach. When leveraged properly, they help you to accelerate revenue growth, streamline operations and improve efficiency.

Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners. At a time when businesses need to maximize every resource available to them, building strong partner relationships and effective channel strategies has become a critical practice. Working with PRM dynamics, you must also focus on: –

1.Communicating with your partner, using your self-disclosure skills to articulate your needs.

2.Identifying and then sharing your personal most trusted strategies with your partner.

3.Evolving mutually beneficial agreements while working through a conflicting situation.

With businesses becoming global and interdependent in nature, PRM has a more vital role to play. This worldwide interdependence is only based on trust factor. The call-center industry sets a major example on this front. American businesses, having formed alliances with partners in India, Africa, and other distant regions, hire thousands of call-center executives to meet American and worldwide consumer demands. Such alliances require a high degree of partnership intelligence. Without establishing and managing such trusting and mutually beneficial alliances, the level of investments made by the call center and other industries will only face a doom.

Advantages of Partner Relationship Management

Businesses and organizations can immensely benefit from Partner Relationship Management (PRM) programs as follows: –

* Extend your enterprise reach and increase revenues through a well-managed partner network.

* Optimize partner program profitability through better understanding of partner’s value and performance.

* Streamline operations and reduce costs by automating manual processes and integrating partner operations throughout the enterprise.

* Develop a mutually trusting and beneficial partnerships

* Challenge you to change and focus on the future so you do not continually dwell on past glories and stay stagnant.

* Helps you focus resources on critical activities throughout the customer sales cycle and product lifecycle to maximize revenue rates and margins.

* Help companies deliver services that maximize product availability and customer productivity and minimize cost, time and energy.

* Links your future with that of your partner in a positive and exciting way.

* Efficiently manage your association with important customers, suppliers, outsourcing partners and partner alliances.

Web-based PRM software applications enable companies to customize and streamline administrative tasks by making real-time information available to all the partners over the Internet. Several CRM providers have incorporated PRM features in their software applications in the shape of web-enabled spreadsheets shared over extranet.

Salesforce.com’s comprehensive on-demand PRM:

As one of the leading companies offering on-demand CRM application, Salesforce.com provides capable solutions for managing your indirect sales channels. The PRM system, integrated with Sales Force Automation, helps to deliver unmatched visibility to your company’s sales pipeline for direct and indirect channels.

Sales Force PRM makes it easy for partners to access leads, collaborate on deals and locate all the lucrative information. Through a set of easy-to-use services, Sales Force PRM offers: –

1.Higher level of Partner Adoption.

2.Complete Channel Visibility via real-time access to channel sales.

3.Leading Partner Lifecycle Management, including recruitment, marketing, selling and measurement.

4.Integrated SFA application for planning and forecasting.

5.100% on-demand partner solutions resulting in fast deployment and customized partner experience.

Where else will you find such a powerful combination under one-roof? If you need more reasons to get Sales Force PRM solution, download Sales Force PRM Datasheet – Free. Contact Salesforce.com Today!

Author Information:

For more information contact us at: Sales Force

Questions To Ask A Cultural Resource Management Team

Management blogger

Cultural Resources Management or CRM is part of an industry that manages and develops cultural resources, including American heritage and archeological projects. It is a process in which scarce cultural heritage elements are skillfully managed and protected.

When you are digging on a site and suddenly make unexpected, valuable historic finds, you will probably need the services of a company providing cultural resource management in Colorado. Experts in the field, these professionals can help you determine what your actions should be, and where to drill. Through their intervention, your projects will soon be back on track.

To determine which supplier of cultural resource management in Colorado is right for your project, compose a list of targeted questions. The following is an example of inquiries you could make.

1. How long have you been in business? The longer the company has been operating, the more experience they have.

2. What type of clients do you accept? A capable cultural resource management team will accept jobs from top ranking multi-national corporations to individual, local land owners. No project is too large, or too small.

3. What is your mission? Your cultural resource management candidate should feel the need to provide top quality CRM services, all while continuing to develop a better understanding for the local heritage. They should also firmly believe in protecting the region’s valuable cultural resources.

4. What do you charge for your consulting services? A qualified supplier of cultural resource management in Colorado has the ability to mobilize quickly, yet not at the expense of its clients. Their fee schedule for research, development, advice, etc. should be competitive, yet reasonable.

Looking For the Best Dealer Lead Management For Your Business Enterpriselead Is The Answer!

Management blogger

Enterpriselead.com offers the most advanced dealer lead management technology with an easy to follow CRM software which will boost sales and improve your business management instantly. Our cloud based lead management software allows for the management and usage of internet leads your company are purchasing to be orderly and profitable. Our lead management software allows salespeople to manage their client’s quick, orderly and efficiently.
Enterprise Lead dealer lead management offers filtering processes enabling the sales team to excel with the customers and provide better service and inevitably produce more car sales. The customized filters make it easy and hassle-free for sales representatives to examine and analyze the leads that are relevant to their product and inventory. Our lead management technology and easy to use CRM software makes it ideal to manage leads by quality, sale potential plus much more in depth analysis. All Enterprise Lead CRM’s are client customized.
Enterpriselead.com is one of the top rated dealer lead management systems globally. We provide the most user friendly interface, customized sales reports, click to call feature allowing instant connect between the consumer and the client, automatic verification tool and built in marketing tools enabling in-house remarketing for the client’s database and allows for lead delivery of every method, to name a few.
Enterprise Lead Management Software is the top choice for car dealers of all sizes to bring a uniform, efficient and advanced dealer management system to their dealership to increase sales, promote their product and take their business to the next level. Contact us now for a free demo!
About Author:
This article is written by Maria Liberati on behalf of Enterpriselead. The article is providing an over view on dealer lead management, lead trading system, lead management software and many more.